YES® ValuesUpdated a month ago

We’re on a Mission! Our aim? Changing the world from the inside.

YES® is more than just an intimacy brand; we are part of something greater, and we value our role in the world deeply. Integrity is at the heart of everything we do, and our core values, Customers, Clarity and Conscience, guide us in every step.

Customers

Our customers are at the centre of everything we do. We are committed to providing the very best products, service, and resources to ensure our customers always have the right product and are completely satisfied.

This dedication is why we’ve invested in training our highly skilled, knowledgeable, and empathetic customer service team, all of whom are here to offer sensible, caring support. Additionally, we offer a 100% no-quibble Satisfaction Guarantee to ensure peace of mind.

Clarity

Information is power, and we believe our customers should have that power. We ensure complete transparency around our product ingredients, which is why we choose to create certified organic products. This certification guarantees purity and builds trust.

Honesty is key to our approach. We operate fairly, ethically, and with equality, and we’re committed to educating our customers about intimate health issues. YES® products are recommended by gynaecologists, sex therapists, GPs, oncologists, and menopause professionals, and we continually improve our products to support women experiencing intimate health challenges like vaginal dryness, irritation, and pain.

We empower women with the knowledge to make informed decisions about their intimate health. For instance, do you know the typical vaginal pH and why it matters? If not, read more about it on this page.

Conscience

Our commitment to being an ethical business underpins everything we do. We actively share our ethical beliefs and strive to live them out in every way possible.

Our packaging is 100% recyclable, and we opt for natural, sustainable materials wherever possible. By producing certified organic products, we support systems that respect human health, animals, wildlife, and the environment.

We also give back to the community, supporting charities focused on female cancers, menopause, and vulval conditions. Additionally, we stand against the use of palm oil, supporting the “say no to palm oil” campaign.

Find out more about our values.